The ‘Dröppelminna’ as a regional eye catcher Bergische Kaffeetafel 2.0

Promotional items

Volksbank im Bergischen Land is presenting itself with a distinctly Bergisch image campaign. While the print ads play with typical motifs from the Bergisch region, the question arose: How do we create a haptic connection to the campaign?

Advertising idea

Hardly a coffee later the idea was born: functional and creative! So the famous Bergische Kaffeetafel is now playfully served in a modern cup with soft-touch finish. The “Bergische Pause” with a hint of a typical Dröppelminna was engraved into the cup. Two primary colours from the corporate design were selected to produce the cups in duplicate.

Details